Perrier secret place.PERRIER’S SECRET PLACE

 

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The Behind-the-scenes.Lürzer’s Archive – PERRIER’S SECRET PLACE

 

Jun 28,  · Perrier Secret Place (case study film) – Fighting Fish. from QUAD productions PRO. 7 years ago. AWARDS: New York Festivals Second Prize Award, Digital: Websites & Microsites, Products & Services Second Prize Award, Digital: Craft, Interface & Navigation. Jun 11,  · We often come across several obvious signs of aging, such as grey hair, fine lines, and wrinkles. From the environment to our age, various factors are involved that give rise to these signs. For most people, these aging signs negatively. Apr 04,  · Perrier Secret Place – Live The Experience 4 April Way back in a doctor, Louis Perrier bought a spring in the south of France and ran a commercial spa .

 

Perrier secret place.Perrier Secret Place (case study film) – Fighting Fish on Vimeo

Apr 02,  · Secret Place, a campaign imagined by Ogilvy, produced by Fighting fish while Buzzman was in charge of the Social Media and PR strategy. The Perrier Secret Place Premise: If you were at a Secret and Exclusive party and you wanted to party as long as possible, you’d make sure you were as refreshed as possible. We connect individuals with professionals through fact-based, expert-sourced content and creative evidence-based programming to achieve our aim of teaching people to make educated health decisions. We keep health in the national conversation by educating decision-makers about the impact of health policy on the community. In addition, we collaborate with other organizations. Jun 11,  · We often come across several obvious signs of aging, such as grey hair, fine lines, and wrinkles. From the environment to our age, various factors are involved that give rise to these signs. For most people, these aging signs negatively.
 
 
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Incredibly Immersive Online Game Comes From … Perrier?
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Perrier Secret Place – Live The Experience
Incredibly Immersive Online Game Comes From Perrier?

Sparkling water company Perrier has put together an elaborate marketing campaign that puts you inside a wild online fantasy world, allowing you to fill the shoes of tipsy partygoers and elite socialites. As a part of an effort to grow its digital strategy and build up a younger audience, the company rolled out on Tuesday an online gaming experience — available for desktop, iPhone and Android — that encourages players to hunt for a hidden bottle of Perrier inside the virtual world.

Once you find it, you can enter to win a trip to one of the biggest party cities in the world, from Ibiza to Rio. Although gamification is nothing new, Perrier’s Secret Place Perriersecretplace. The website starts with a quick video that takes you through a Parisian laundromat, which reveals a club in the back. By clicking any of the 60 guests at the party — from bartenders to ladies in the back playing chess — you see everything from their perspective.

Similar to the experimental Off-Broadway show Sleep No More , you follow characters from room to room to discover new clues and, ultimately, get closer to finding the Perrier bottle.

The experience is a bit overwhelming from the user standpoint, and you’re not entirely sure what you’re looking for there are random Perrier bottles placed about the room, but yet you’re on a quest to find a “secret” one.

Even still, there is something captivating and intriguing about the game. First, its intricacies are worth noting. With many scripted scenarios and choreographed scenes, you almost forget you’re looking for something.

The people are fascinating to watch, and it’s fun to become a roller girl gliding about a party, while sitting in the confines of your desk. But finding that bottle is no easy task. In fact, the company says only the most experienced gamers will be able to do so. Although it’s a bit time consuming, it’s so easy to spend a good 30 minutes just playing around on the site, chasing around characters holding non-secret Perrier bottles as they meet and greet friends.

And then you scratch your head wondering why you’ve just let yourself get so sucked in and you still haven’t found that bottle to enter the sweepstakes.

Although this is a lot of fanfare to bring attention to a sweepstakes without even a new product , it’s the latest effort from the company to lure users into the “experience” of Perrier, instead of just pushing out content. This isn’t the first time the brand has embraced an edgy marketing campaign — in , it received much buzz with the success of its Dita von Teese Mansion and Le Club Perrier initiative in We’re using cookies to improve your experience.

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